Glen Brackenridge
Writer & Creative Director
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Hidden Figures

Digital Campaign
my roles: concepts / all copy / creative direction

Twentieth Century Fox came to us with a unique problem: convince audience goers that a film about the pioneering female mathematicians of the Space Program does not have to be a dry history lesson. 

 
 

Faced with very limited assets, we first produced a series of lyric videos for the film’s soundtrack. The chalk equations seen in the film came to life in our videos, transforming into drawn images, then into lyrics, and back again- all in time to the songs’ beats.

 
 
 

We created a series of character posters that riffed on popular political posters of the time.

 
 
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Referencing children's science textbooks of the era, we also promoted women in S.T.E.M. in that same illustrated style.

 
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The social series also included character posters in a variety of styles.

 
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