Brand Identity Promos my roles: concepts / copy / creative direction
Tasked with helping to refine the brand identity of Amazon Prime Video, we created two multi-title promos that each targeted a different aspect of the streaming platform.
Life isn’t one feeling, it’s every feeling.
By displaying the full range of characters, situations, and emotions in their shows, this “Feels” promo painted Prime as a streaming platform that would leave a lasting impact on viewers.
Ultimately, every show is only about one thing: people. We only tune-in if we want to spend time with them.
This “People” promo put Prime’s diverse, relatable, and endearing characters front and center.
