Counterpart — Glen Brackenridge

Glen Brackenridge

Writer & Creative Director

We were tasked by STARZ with teasing the release of their show Counterpart, while explaining the complicated world of the sci-fi series.

To solve this we conceived and created an in-world companion online experience where fans could apply for a position with the show's Cold War-era themed espionage agency.

To draw attention to the site, we first created a fake job posting on Monster.com that lured potential applicants through a bizarre and byzantine description of the agency.

Applicants who responded to the employment ad were sent video cyphers to decode. Solving the cyphers led them to the URL location of the application site.

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Fans had to solve increasingly difficult puzzles to ascend each level of the agency.

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FAQ, About, and other sections hinted at the nefarious purposes of the agency in the tone of the series’ signature black humor.

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Along the way a staff psychiatrist asked bizarre questions to assess the prospective employee's personality and fitness for spy work.

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At the conclusion, the fan was given a shareable ID Card that included notes from each of the five supervisors that they had completed tasks for.

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The first 100 fans to reach the final level of Management were sent a new employee onboarding kit, complete with hidden flashdrive and poison pill.

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