Digital Campaign my roles: concepts / scripts / all copy / creative direction
To promote the FX comedy Baskets we developed a social campaign that captured the show’s absurd humor and authentic characters.
The campaign went on to win a Silver Clio (Integrated Campaign).
To introduce the character to the public, we created an online presence for Baskets' truly unique rodeo clown, enticing visitors to hire him. The site was intentionally ludicrously terrible, as if Chip Baskets himself designed and developed it. Complete with broken links, a visitor counter, and hilariously awkward video testimonials, Chip's site was responsible for zero actual hires.
I wrote and directed each of the "testimonial" videos.
In an FX first, I partnered with LinkedIn to create and manage an actual profile for Baskets the Clown - allowing fans to message the character and interact in a unique and genuine way.
In the voice of Chip Baskets, I posted weekly articles, photos, and “Employment Tips” for other out-of-work rodeo clowns.
SEASON 2
For the second season, we created a series of original social content pieces.
In "Channel Surfing with Mrs. Baskets" I wrote and directed a VO performance from Louie Anderson.
I also returned to more "created by Chip" content, making a political-style attack ad promoting Cloons (not Clowns!), as well as a Dada-inspired audition video in which Chip never even bothered to buy the rights from Shutterstock.
I also explored the many fictional courses offered by Chip's brother Dale at his low rent career college.
To help promote FX's Season Two teaser campaign we created a series of missing posters made by Chip's loved ones- but which invariably showed what little love they had for Chip.
