Writer & Creative Director
keanu - maybe.png

Cyberpunk 2077

TV Launch Commercials
my roles: concepts / scripts / creative direction

CD Projekt Red, the makers of Cyberpunk 2077, wanted to create a series of television commercials that captured that anarchic spirit of their new video game while hyping the upcoming release for press and fans.

My job was simple: write scripts worthy enough for the legendary Keanu Reeves.

 

Our first spot set the Internet on fire as fans and press alike went wild for our anthemic celebration of criminal chaos, calling it “cool, flashy, and badass in all the right ways”.

 
 
 

The second spot gave fans a further peek into Night City and the violent decadence that awaited them.

 
 
 

Our final commercial took a more provocative tone, exploring the amoral will to power fueling our hero’s quest.